Boyce Avenue: A Band of Brothers on the Road Again
Story by Sarah Spohn
What better way to bond with your brothers than to create a band together. That’s just what Sarasota, Florida brothers Alejandro, Fabian and Daniel Manzano did. Music wasn’t anything out of the ordinary for this family, but the way they rose to fame might have been a little less predictable.
“We grew up in a very musical family,” lead singer Alejandro said, “so music has always been part of who we are. Throughout highschool and college, we would get together to play shows but it wasn’t until 2007 when we uploaded our first YouTube video that we started to get more serious and focused on pursuing music as careers,” Manzano said.
Fast forward from that Goo Goo Dolls cover song to 2014, and the band has over 1 billion views and 6 million subscribers. Alejandro spoke about the band’s success and its start with YouTube.
“YouTube has been an incredible foundation for our music and there really is no telling what our careers would be today without it,” Manzano said. The band, while arguably talented and creative in their own outlets, could have undoubtedly signed a record deal without YouTube. But Manzano is thankful for the opportunities a world wide website like that creates.
“YouTube has given us the opportunity to reach fans across the world, at any time of the day and also has allowed us to go beyond borders,” Manzano said. “It’s really hard to even imagine where we would be!”
While the band started with cover videos to the likes of Goo Goo Dolls, Katy Perry, John Mayer, Journey, Coldplay, 3 Doors Down and Bruno Mars, just as their online presence has grown, so has the band. Not in numbers, the 3 Peace Records outfit is still a band of three brothers. Boyce Avenue has gone down a few different roads throughout their musical career. They signed with Universal Republic in 2010, and released an original album All We Have Left. The band quickly realized however, more freedom was needed and decided to go the indie route.
While they’ve tried both ways, Manzano said for Boyce Avenue, not being tied to a label right now is the best avenue for them. “Not that partnering with a label would never happen again one day, if it is the right fit, but all 3 of us are very involved in all aspects of Boyce and we like it that way! So it would truly have to be the right partnership,” Manzano said.
In 2014, Boyce Avenue’s second original album No Limits was released.
“No Limits is our first original release since All We Have Left back in 2010,” Manzano said, “so naturally our sound has grown and changed a bit. Writing No Limits was a passionate and collaborative experience and we really grew through the process,” Manzano said.
Plenty of changes this band of brothers has seen since their internet start. Alejandro spoke about the band’s time on television, as coaches of the show “X Factor.”
“The X Factor was incredible! We made some lifelong friends along the way and absolutely grew from the experience,” Manzano said. “We loved being part of X Factor and would love to do some more coaching down the road!”
No matter what road these brothers go down, whether it be touring in Australia, Brazil, Southeast Asia, or London, the group remains united by blood.
Boyce Avenue will be performing with special guest Kris Allen at the Crofoot on Thursday, Oct. 30 in Pontiac, MI. For more information and tickets, visit http://www.thecrofoot.com/events/2494.html